Resources Samples of content I have created as well as links to blogs, articles and other items. Rethink Digital Privacy Guide Guide originally produced while I was working for Avanade (a Microsoft & Accenture joint venture) and published on avanade.com 2023 Cybersecurity Landscape eBook originally produced while I was the Chief Security Architect at Avertium. Published on avertium.com Building an Attack Surface Program Guide Guide originally produced while I was working at Stratascale (an SHI Company) and published on stratascale.com Content here was created in collaboration with marketing teams, cybersecurity professionals, graphic artist and others. While I may have been the core creator for things such as copy, layout, themes and other aspects none of these were created by only myself. Link to Wil's Articles on LinkedIn

About William (Wil) Klusovsky My Expertise I have worked in the cybersecurity industry for more than 24 years. I’ve spent the majority of that time working in security consulting & managed security companies (MSP/MSSP/MDR), as well as value added resellers (VARs). ​ In that time, I’ve worked in and lead most areas of that business from: pre-sales / solutioning, GTM, channel management, innovation, service delivery (PS, Consulting, MSS), product management, service development, product marketing, evangelism, and held a C-Level role. have been a partner & advisor to CISOs & CIOs. I have advised PE, VC & tech start-ups on product direction, state of the market, GTM strategy, channel engagement and more. I've advised managed services (MSP/MSSPs) on their business to drive more revenue & grow. I have built new offerings around technology and services. I’ve created processes and teams from the ground up to drive efficiency, increase revenue & win rates, & add client value. I’ve worked with vendors, resellers, and service organizations to jointly develop GTM strategies, messaging, business planning, sales & account planning, sales enablement and more. My unique experience gives you a single source to help build out or grow cybersecurity business for your company. Even if you don’t know where to start. I’ve worked in all markets being a vCISO & advisor to small businesses. And I’ve worked with firms in the mid-market, enterprise and F500 space. I have broad industry knowledge across retail, tech, healthcare & life sciences, financial services & insurance, non-profit, & manufacturing. I was the sole security advisor within a “big 4 organization” to the industry teams.

GTM Strategy Service Overview Doc Evolve your GTM with a security professional We'll develop a strategy to grow your brand and increase demand & lead generation. It will better enable your marketing & sales teams to drive more business. You will have clear direction on how to attract and impress the clients & partners you want. Scoping call, introduction to my process & your business The Process Gather materials for review, schedule workshops Develop GTM, review, refine and deliver final strategy Scope Major topics we develop as part of the GTM Steering Committee, workstream leads Client journey, ICP, personas, decision criteria Timeline / road map, MVP to launch, ROI timing Solution & opportunity, business outcomes, features & benefits Competition analysis, differentiators, gaps, how to position around them Sales channels Brand alignment, message Launch plan / tiers, demand & lead gen strategy Pricing models, budget, costs, revenue projections, Sales enablement, training, customer support, internal & external comms (PR,+), analyst relations Resource plan Content & collateral: plan &/or execution GTM can be for your entire brand, product launch or new service/feature/capability Schedule Your Advisory Call Name(Required) Email(Required) LinkedIn Profile Business website How can I help? (Required) Details you want to share Submit

Business Road Map Service Overview Doc Detailed Overview Doc Get a customized road map for your cybersecurity business We'll assess the current state of your security business through a process of interviews and data reviews. We collaborate on a desired end state, goals, and feasibility to deliver a final road map of actions you can take to grow your capability and revenue. Scoping call, introduction to my process & your business The Process Gather materials for review, schedule workshops Develop findings, review, refine and deliver final road map Scope Major topics we evaluate as part of the road map Business Alignment • What do you do, mission, goals • Who are your clients • What is your message Products & Services • Current solutions, offerings, maturity, capabilities, skills • Road map • IP, industry alignments, + Client Base • Current, future/desired • Closed / Won data, why & how you win • ICP, industry, challenges, growth areas Sales • Approach, planning & execution, targets, metrics • Processes & tools, pipeline management, sales cycles, • Sales Team + Pre-Sales / Sale Engineering / Technical Sales • Partners, channel, vendor, + Staffing Model • Technical, sales, operations, + • Incentive models, pay bands, costs • Career planning, turnover & retention, employee satisfaction Marketing • GTM Strategy & plan execution, processes • Measurements, metrics, ROI, + • Tools, events, Partners, channels, affiliates Operations • Internal costs, P&L • Loaded Cost Rates (LCR), Margins, metrics, comp plan models • Cost of Sale, types of revenue (project vs recurring) Schedule Your Advisory Call Name(Required) Email(Required) LinkedIn Profile Business website How can I help? (Required) Details you want to share Submit

Content Development Service Overview Doc Represent your business with security knowledge at the foundation Have the advantage of a cybersecurity professional creating your content, with technical understanding and the ability translate to multiple audiences. Create content your clients want to read. Scoping call, introduction to my process & your business The Process Define content, process & schedule Deliver Content Content Typical Services Blogs, articles, interviews, short form content "1 pagers" or "Marketing Slicks" eBooks, guides, long form content Podcast & audio clips Videos & webinars (pre-recorded or live) Sales enablement (internal & customer facing, SDR, lead gen)​ Campaign content Schedule Your Advisory Call Name(Required) Email(Required) LinkedIn Profile Business website How can I help? (Required) Details you want to share Submit

I help your cybersecurity business grow capability, pipeline, & revenue. My unique experience gives you a single source to help you build out or grow your cybersecurity business. Even if you don’t know where to start. Services Service Overview Doc Grow your cybersecurity business with an industry professional, not a marketing team. Learn More Business Road Mapping Evaluate all areas of your business and map out actions to grow Go-To-Market (GTM) Strategy Strategy development, develop a tailored GTM strategy based on your business goals ​ Learn More Learn More Content Development Blogs, videos, interviews, podcasts, marketing slicks, sales enablement, eBooks, ghost writing, or any number of things created for you Learn More Retained Advisory Have my expertise available to you at a moment’s notice to advise on any aspect of your business Ron Sharon SVP Security LinkedIn Top Voice Wil's comprehensive grasp of the entire security ecosystem, from service delivery and operations to product management and technical sales, makes him uniquely equipped to guide security firms, whether consulting firms, MSPs, MSSPs, or product companies, toward more significant growth and profitability, instilling confidence in his understanding of their unique business needs. Joseph Cardin AI & Security Board Advisor What truly sets Wil apart is his ability to offer strategic insights that not only address the present needs of a company but also anticipate future challenges. He has a keen sense of how to position businesses for growth, optimize revenue streams, and unlock new opportunities. Wil brings value by teaching companies things they didn’t know they needed, always with a focus on practical, actionable advice that makes an immediate impact. Joel Fulton, Ph.D CEO, Founder, Board Member With a profound understanding of the security landscape, William provides valuable insights into market trends, emerging threats, and the shifting needs of your clients. His expertise encompasses both the technical elements of cybersecurity and the business strategies that empower firms to succeed in a competitive cybersecurity market. If you seek expert advice to make your cybersecurity business more agile, competitive, and profitable, William can assist you in aligning your security services with business outcomes. MIke Romano Partner Appalachia Technologies, Investor He knows this market. His breadth/depth is staggering around the channel and services. He's been a buyer, a sales and service teams builder - he's been in those shoes. So, I would encourage any shop wanting to gain some critical, relevant market insights to tap into his knowledge base and engage him. Randy Blasik Founder & CTO William excels at demystifying the intricacies of cybersecurity, translating challenging technical issues into clear, actionable strategies that drive tangible results. His proficiency encompasses consulting, managed services, product management, and go-to-market strategies. He connects effortlessly with a diverse range of stakeholders—from executive leadership and clients to technical teams. His insights not only align cybersecurity initiatives with overarching business objectives but also inspire confidence and foster collaboration among all parties involved. Joshua Copeland Cybersecurity Director I can confidently say he is one of the most forward-thinking and dynamic LEADERS in the field of cybersecurity. William has a unique ability to bridge the gap between technical complexity and truly understanding the business strategy, always focusing on practical solutions that drive measurable results. His expertise in in all facets of cybersecurity, coupled with his knack for guiding teams through complex security challenges, makes him an invaluable asset. Home: Contact Schedule Your Advisory Call Name(Required) Email(Required) LinkedIn Profile Business website How can I help? (Required) Details you want to share Submit

Retained Advisory Have my expertise available to you at a moment’s notice to advise on any aspect of your business These can vary from "advisory board" positions with specific requirements to broad guidance on an as needed basis. ​ Schedule a call below to discuss options. Schedule Your Advisory Call Name(Required) Email(Required) LinkedIn Profile Business website How can I help? (Required) Details you want to share Submit