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Evolve your GTM with a security professional

We'll develop a strategy to grow your brand and increase demand & lead generation. It will better enable your marketing & sales teams to drive more business. You will have clear direction on how to attract and impress the clients & partners you want. 

Scoping call, introduction to my process & your business

The Process

Gather materials for review, schedule workshops

Develop GTM, review, refine and deliver final strategy

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Scope

Major topics we develop as part of the GTM

  • Steering Committee, workstream leads

  • Client journey, ICP, personas, decision criteria

  • Timeline / road map, MVP to launch,  ROI timing

  • Solution & opportunity, business outcomes, features & benefits

  • Competition analysis, differentiators, gaps, how to position around them

  • Sales channels

  • Brand alignment, message

  • Launch plan / tiers, demand & lead gen strategy

  • Pricing models, budget, costs, revenue projections,

  • Sales enablement, training, customer support, internal & external comms (PR,+), analyst relations

  • Resource plan

  • Content & collateral: plan &/or execution

GTM can be for your entire brand, product launch or new service/feature/capability

Schedule Your Advisory Call

How can I help?
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