Evolve your GTM with a security professional
We'll develop a strategy to grow your brand and increase demand & lead generation. It will better enable your marketing & sales teams to drive more business. You will have clear direction on how to attract and impress the clients & partners you want.
Scoping call, introduction to my process & your business
The Process
Gather materials for review, schedule workshops
Develop GTM, review, refine and deliver final strategy
Scope
Major topics we develop as part of the GTM
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Steering Committee, workstream leads
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Client journey, ICP, personas, decision criteria
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Timeline / road map, MVP to launch, ROI timing
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Solution & opportunity, business outcomes, features & benefits
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Competition analysis, differentiators, gaps, how to position around them
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Sales channels
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Brand alignment, message
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Launch plan / tiers, demand & lead gen strategy
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Pricing models, budget, costs, revenue projections,
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Sales enablement, training, customer support, internal & external comms (PR,+), analyst relations
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Resource plan
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Content & collateral: plan &/or execution